Amidst the chaos of 2020, we’ve also experienced extraordinary resilience, ingenuity and creativity to address numerous challenges. SRG is fortunate to work with companies that are investing more in consumer research and “futures” work across the globe. Many have a renewed and aggressive focus on new product innovation in both CPG and foodservice and are rethinking design from packaging to environmental concerns, and more.
From the explosion of agri-tech for a more sustainable food system, the push for culinary representation of all cultures, design and service models to sustain the industry through a changed landscape, and the proliferation of foods that unabashedly satisfy all of us who are hungry for comfort—these are some of the leading the trends that we believe will shape the coming year to help us reset, rebalance and carve the path forward.