WITH THE RECENT jump in home cooking, the role of flavor has been especially magnified as food serves a magnified role in providing excitement, comfort, health, indulgence, self-care, and family bonding. All this means a new spice boom in 2021. Spice manufacturers have seen a dramatic spike in demand for their products.
According to consumer research group NPD, the national consumption of spices, seasonings, marinades, and rubs was up more than 50% over the previous year. This opened the door for some exotic, intriguing flavorings and new versions or formats of familiar ones.