Brave New World: Plant-Based Eating Reaches Global Phenomenon Status
The Innova Consumer Survey 2020 showed the top four reasons for considering plant-based alternatives were health, followed by variety, sustainability and taste
It’s clear that the plant-based revolution rolls on and continues to evolve. And not only has it reached mainstream status—but now it might be described as a global phenomenon.
Interest in plant-based eating has been developing for some time. Innova Market Insights identified plant-based eating as a “disruptor” in conjunction with its Top Ten Trends for 2017. Fueling this well-documented boom has been growing popularity of flexitarian diets. Looking back, there had been a relatively small percentage of consumers preferring plant-based products and identifying themselves as strictly vegan or vegetarian (avoiding animal products for ethical reasons). However, there simply are more consumers overall (including meat lovers) for whom plant-based products now appeal as healthier and “cleaner.”