California Walnuts to Launch Global Marketing Initiative
The second annual international campaign educates consumers about walnuts' unique nutrient composition
The California Walnut Commission announced its second annual "Power of 3" global marketing campaign, which builds on the successful 2020 campaign. "Power of 3" launched on March 3 with a first-ever global event celebrated in the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the Middle East to showcase how they like to get their daily handful of walnuts.
The campaign is an engaging way to build on one of California walnuts' core benefits as the only nut that is a rich source of plant-based omega-3 ALA (2.5g/oz). ALA is an essential nutrient needed by the human body that can only be provided through the diet and has been associated with benefits for heart health, brain health and healthy aging. A one ounce serving of walnuts provides plant-based protein (4g), fiber (2g) and is good source of magnesium. Walnuts are also a good source of vitamin B6 (0.2mg/oz) and an excellent source of copper (0.45mg/oz) and manganese (0.1mg/oz) all of which contribute to the normal functioning of the immune system.