Givaudan launches groundbreaking consumer segmentation tool focused on flavor
Givaudan Taste & Wellbeing, Cincinnati, has partnered with leading market intelligence firm Bellomy to launch FlavorFinders™, a unique research-backed, patent pending segmentation tool that will evolve the way flavor strategy is built, for the North America Market.
FlavorFinders™ uses proprietary research to help identify flavor selections and strategies more efficiently, meeting consumers on their own flavor adoption curve.