It’s been 26 years since the California Milk Processor board first launched its legendary “Got Milk?” campaign. Even with the passing of time, the slogan (picked up the Milk Processor Education Program) still speaks to milk’s role as an at-home, every day staple.
For that matter, today’s pandemic-stressed consumers have turned to all dairy products to find comfort, convenience and even a health boost. Here’s a look at how processors have responded to these trends and others across cultured products, milk, cheese and ice cream.