SweeGen’s Bestevia® Rebaudioside B receives U.S. FDA GRAS “No Objection” letter
Ready for use in creative food and beverage innovations, SweeGen’s Bestevia Rebaudioside B has received the GRAS (Generally Recognized As Safe) Letter of No Objection from the U.S. Food and Drug Administration (FDA).
Health, wellness and lifestyle modifications are on the mind of most consumers as pandemic conditions have them moving away from artificial sweeteners and sugar. More consumers are embracing nature-based stevia sweeteners and clean-label ingredients in their food and beverages. The drink market is responding as a surge of new global drink launches containing stevia are on the rise, with North America leading, as reported by Mintel in a sugar reduction analysis.