Harvest Foods Groups Eyes New Opportunities Beyond Freezercase
New Year, New Directions
A new year promises new sales prospects for Path of Life (Harvest Foods Group Inc.), a Naperville, Ill., side dish company that’s committed taking its Live Simple brand beyond the freezercase.
Since 2015, Path of Life has sold Live Simple brand frozen quinoa, rice and veggie blends. In December, officials said they hired a full-time culinary scientist and engaged two outside product development firms to explore new innovation platforms.