Cereals, Grains, and Inclusions are Coming Together into Better-For-You Breakfasts
Healthful ingredients such as heritage grains, seeds, and legumes, as well as inclusions like nuts and dried fruits, make contributions to the whole cereal package
There was a time when cereal companies focused on milling and puffing grains to market and sell the latest and greatest cereal. Fast-forward 70 years and consumers are eating cereal at all times of the day. More importantly, today’s cereal lovers are seeking more nutrition from cereal, whether hot or cold. This is where healthful ingredients such as heritage grains, seeds, and legumes, as well as inclusions like nuts and dried fruits, make their contributions to the whole cereal package.
“The global breakfast cereal market is forecast to expand 3.0% per year, to $40 billion by the end of 2023,” according to a report by research group Packaged Facts. The report further states that the growth is being “supported by an ongoing shift toward value-added products that target health-conscious consumers in mature markets and increasing breakfast cereal penetration in developing markets.”