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BDSA Partners with Hifyre for Canadian Cannabis Retail Sales Tracking
Legal cannabis sales in Canada totaled $2.6 billion in 2020.
BDSA has expanded its cannabis retail sales tracking coverage to include Canada through a new strategic licensing agreement with Hifyre, Inc., a wholly-owned subsidiary of Fire & Flower Holdings Corp.
“As a result of this agreement, BDSA now provides clients a comprehensive suite of market and consumer analytics and insights covering the Canadian market,” BDSA CEO Micah Tapman. “Understanding product innovation, consumer preferences and shopping behaviors in Canada will enable companies participating in the Canadian cannabis economy to make product, retail and investment decisions based on the most current, accurate information. The Canadian market offers many significant opportunities based on a passionate and engaged consumer base.”