Almond Board of California Names New Managerial Leadership
Charice Grace to assume new role as manager, trade marketing and stewardship
The Almond Board of California (ABC) welcomed Charice Grace to the organization as new manager of trade marketing and stewardship. In her position, Grace will lead the execution of all trade public relations and advertising activities for North America.
Grace will leverage more than 20 years of experience in consumer packaged goods (CPG) brand marketing and business development, having also worked with leading retailers across all channels. She joins ABC as an expert in new product development and category growth, and will leverage her ability to articulate unique ingredient advantages in promoting California Almonds.