Kerry unveils consumer research confirming growing consumer expectations of food safety
Kerry has released findings from its latest research on North American consumer attitudes, behaviors and purchasing choices as they relate to food safety, sustainability and preventing food waste.
While consumer purchasing remains very much centered on the most basic need of nutrition, the research confirms that consumers are shopping more consciously and that they are seeking out food that is perceived as natural. Plus, with COVID-19 shining a light on the complex nature of our global food supply chains, consumer concern with the safety of food is escalating.