They say that where there’s smoke—there’s fire. It’s true that plant-based meat, poultry and seafood alternatives are generating headlines (and new products) by the score. Yet it doesn’t take long to see that mainstream meat, poultry and seafood items truly fuel the flame in grocery sales.
Retail data tracker Information Resources Inc., Chicago, listed the top 10 fastest growing edible product supermarket categories—ranked by dollar sales percentage of change—during a 2020 tracking period from January 1, to December 1. Frozen seafood sales ranked third overall with 38% growth during that time and frozen meat ranked ninth overall with a healthy 32.5% boost in dollar sales.