Changes in consumer purchase behavior tend to evolve slowly over time. The COVID-19 pandemic changed that dynamic.
Eight in 10 Americans say they have altered their food habits as a result of the COVID-19 pandemic, per the International Food Information Council’s [IFIC’s] 2020 Food and Health Survey. Six in 10 consumers say they are cooking more at home—the single biggest change in behavior and one that sounds bullish for sauce, dressing, condiment, and spread makers.