“Eat Pretty” was one of Innova Market Insights Top Trends for 2020, but interest continues to grow for 2021 and beyond. That’s because the “Beauty from Within” concept is taking on a whole new meaning and the food and beverage market continues to see a growing number of launches bordering on the cosmeceutical.
Consumers are increasingly selecting food and drinks that support their physical appearance and reduce the effects of aging. These products focus on beauty-enhancing ingredients for the benefit of body, nails, hair and skin. Overall, this has increased interest in herbal and botanical extracts, the potential benefits of adaptogens, and the further development of more traditional ingredients such as collagen.