Bakery Consumers are Split in Attitudes Towards Bread and Cakes
A total of 44% of consumers say that they would experiment with flavor choices in cake versus 33% in bread
When assessing consumer response to bakery, it is impossible to put bread and cakes in the same basket. The former is seen as an everyday staple with health and nutritional benefits, while the latter are pleasurable indulgences for more occasional use. It is very much a tale of two concepts.
In line with this, it is also clear that cake consumers are bigger experimenters compared with their bread counterparts. A total of 44% of consumers say that they would experiment with flavor choices in cake versus 33% in bread. Furthermore, there are clear preferences for strong and innovative flavors in cakes, while bread consumers tend to prefer milder and more familiar tastes.