Truss Beverage Co. is introducing six new beverages with flavors inspired by the summer season.
As the cannabis market in Canada continues to grow, the joint venture of Molson Coors Canada and HEXO Corp. has made innovation a top priority to meet the fast-evolving needs of Canadian cannabis consumers.
The six new products will be rolling out to retailers over the next few months, arriving in time for summer. With awareness of the category at an all-time high amongst potential cannabis consumers, Truss expects Canadians to embrace cannabis beverages throughout the summer of 2021 and beyond.
"Eight months ago we launched the largest and most diverse portfolio of cannabis beverages in the industry. Today we're back, adding a whole new line-up of innovation and increasing our offering in Canada by an additional 50 percent," said Scott Cooper, president and CEO of Truss Beverage Co. "With summer approaching, the biggest adult beverage market of the year, this is great news for legal age consumers."
Made in Belleville, Ontario, the new CBD and THC products are full of flavors inspired by the approaching summer season, as well as feedback and insights gathered from Truss' community of consumers:
- House of Terpenes Valencene & Sparkling Tonic
- XMG Citrus and XMG Watermelon
- Veryvell Honey Green Iced Tea
- Little Victory Lemonade
- Mollo 5 Lime
"We're delighted with the reception to the portfolio to date," Cooper said. "We've sold over two million units and took leadership of the category in early 2021 with a 43 percent market share. The category shows no signs of slowing down and we expect it to continue to evolve and grow well into the remainder of 2021."
Since the legalization of cannabis 2.0 products, cannabis beverages have become a welcome option for consumers, for offering both consistency and an alternative way to consume cannabis.
"The summer season is a huge buying opportunity for the cannabis beverage category," said Lori Hatcher, head of marketing at Truss Beverage Co. "We've worked in close collaboration with our community of consumers and budtenders to bring together a selection of fresh, new beverages made with natural flavors that are perfect for those outdoor summer occasions. We're so excited to bring these to market over the coming months and to see the reception from consumers as they continue to navigate this fast-evolving category."