Canopy Growth Corporation has named Southern Glazer's Wine & Spirits as the distribution partner for its U.S. portfolio of CBD-infused beverages.
This partnership announcement follows the recent launch of Quatreau, Canopy's first line of CBD-infused beverages sold in the U.S market.
"Through this groundbreaking partnership, we will leverage Southern Glazer's established distribution network to bring our CBD beverage portfolio to retailers and consumers across the U.S. market," said Julious Grant, chief commercial officer, Canopy Growth. "The leadership team at Southern Glazer's shares our values, priorities, and future-forward view of the category. Together, we are committed to creating an immediate strategic route to market for Canopy's premium CBD beverages."
Southern Glazer's will distribute Canopy Growth's CBD beverages, beginning with its CBD-infused sparkling water brand Quatreau, across seven states, with additional states in the months to come. Southern Glazer's will be selling Quatreau through its existing commercial infrastructure, including its industry-leading Proof e-commerce platform.
Canopy Growth is one of the first U.S. CBD beverage producers to access the nationwide network of a large-scale alcohol distributor to reach consumers across the U.S. at mainstream retail stores. The agreement also showcases the benefits of the company's strategic relationship with Constellation Brands, the global beverage leader.
"This agreement reinforces our consumer-focused approach to identifying emerging growth areas where we can add value for our customers," said David Chaplin, chief growth officer, Southern Glazer's Wine & Spirits. "There is strong consumer interest in the CBD-infused beverage category and our distribution network is uniquely positioned to deliver the most efficient and effective route-to-market for CBD suppliers and retail customers. We're proud to align with Canopy Growth, a company well-positioned to lead this product category with a portfolio of premium, highly desirable consumer brands."
Quatreau sparkling water contains 20 mg of U.S.-grown, hemp-based CBD in four refreshing flavors: Cucumber + Mint, Passion Fruit + Guava, Blueberry + Acai, and Ginger + Lime. With an S.R.P. of $3.99 per 12-oz. can, Quatreau is a functional zero-sugar drink that delivers a natural, low calorie beverage alternative.
The stateside launch follows the successful 2020 rollout of Quatreau in Canada, where it is now the top-selling ready-to-drink CBD beverage.