waterdrop, a European eCommerce Brand, Enters the US Market
The company’s stateside expansion is fueled by consistent 400% YoY growth since launching in 2017
waterdrop®, a consumer packaged goods brand in Europe, made its debut in the United States through its eCommerce site (waterdrop.com) and a soon-to-open retail flagship in Miami. The company is on a mission to inspire its growing global community to drink more water with its microdrink, compact sugar-free cubes that dissolve in water, while also battling the ecological footprint of prefilled bottled beverages.
Since launching in 2017, waterdrop® has experienced tremendous growth at a consistent rate of 400% per year, and sold more than 200M microdrinks to date. With 15 brick-and-mortar stores and more than 1M customers across Europe, waterdrop® aims to expand its community of brand enthusiasts stateside.