T. Hasegawa “Flavor Flash” report highlights functional ingredient trends
Consumers are turning to food and beverages as an important component of balancing physical and emotional health. With many people working from home and social distancing during the pandemic, the need to focus on physical and mental health is as important as ever.
As a result, functional food ingredients that support better sleep, reduced stress and improved focus are in-demand and driving product innovation. Flavor ingredients leader T. Hasegawa USA finds that younger consumers in the Gen Z and Millennial categories are driving the growth for functional ingredient food/beverage products. According to research, more than 40% of those surveyed confirm interest in and purchase of at least three or more food/beverage products that claim to provide functional benefits.