Home » buzzbox Debuts Innovative New Production Facility, Enterprising Executive Team
buzzbox, maker of single-serve, handcrafted cocktails in eco-friendly boxes, onboarded a state-of-the-art production facility and a dynamic, new management team.
buzzbox cocktails are fresh and natural with no chemicals or preservatives, delivering a premium drinking experience, made from top-shelf spirits and 100% real fruit juices.
Checking all the boxes, buzzbox, a premium cocktail brand is on tap to quench soaring thirst of spirited consumers.
Located in the heart of Coachella Valley, buzzbox's 65,000sq-ft manufacturing facility is home to the world's most advanced packaging equipment for spirit-based RTD cocktails. Inside the only US facility of its kind, a dedicated staff of over 45 employees meticulously crafts buzzbox's award-winning cocktails.
The company's carton packaging by Tetra Pak is proving to be a stand-out in the marketplace, giving cans a run for their money. Lightweight and recyclable, each BPA-free, aseptic carton is sterilized before filling and shelf-stable for 18+ months. The unique design and packaging ensures that inside every buzzbox is a fresh tasting, well-balanced cocktail that requires no preparation.
In addition to enhanced production capabilities to keep up with consumer demand, Vandenbos has assembled an experienced sales and marketing team to shake up the RTD cocktail space.
Spearheading buzzbox's commercial growth is executive vice president of sales, Wes Tachibana. Prior to joining buzzbox, the industry veteran served in multiple senior sales roles at Pernod Ricard USA, Seagram and Gallo. During his stint as region vice president of sales for the Patron Spirits Company, he helped grow tequila sales from 300,000 cases to 2 million a year.
Leading the charge for thinking 'inside the box' is marketing vice president Eric Hundelt, responsible for brand strategy, advertising, special events, social media, sponsorships and public relations. Hundelt has 20 years of experience building brand awareness, most recently as senior vice president of marketing for Devils River Whiskey. Prior to that, he held multiple senior level marketing and sales roles at Nestle, Diageo, Cabo Wabo Tequila, Bacardi and Angel's Envy.