Flavor Mashups for New Sensory Experiences in Food & Beverages
Other important trends include the updating and reimagining of traditional and regional flavors
Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence.
As a result, Flavor Mashups has emerged as the first of Innova Market Insights’ Top Ten Flavor Trends for 2021. Other important trends include the updating and reimagining of traditional and regional flavors, interest in immune-boosting options, the shift of foodservice favorites into the home and the ongoing popularity of citrus.
Innova Market Insights Top Five Flavor Trends for 2021 are: