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Santi Proaño, director of Ocean Spray’s Lighthouse Incubator, says a critical question drove the development of its sparkling CBD beverage brand CarryOn: Why are you in the CBD industry?
Proaño posed the same question to attendees of Cannabis Products Exchange’s first keynote session, held virtually April 27. He pointed to the enormous opportunity and energy in the CBD industry, as well as the challenges it continues to face.