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Maker of Samuel Adams, Truly to Explore Cannabis Beverages Through Canadian Subsidiary
The Boston Beer Company hires Paul Weaver to lead new initiative.
The Boston Beer Company is establishing a subsidiary to serve as a dedicated research and innovation hub in Canada focused on non-alcoholic cannabis beverages.
Boston Beer, the maker of recognized alcohol brands such as Samuel Adams and Truly Hard Seltzer, hopes to continue its industry-leading track record of innovation in this emerging space.