Brand continues to bring unique Asian flavors to hard seltzer category
Lunar, an Asian American craft hard seltzer made with real, premium fruits and ingredients from Asia, launched its “Heritage” line. The new collection is dedicated to exploring authentic flavors that pay tribute to well-known Asian foods and are co-developed with New York-based chefs and owners of popular local restaurants, Di An Di and 886, and designer/illustrator Vanessa Nguyen.
Founded in 2020, the New York-based company started with its main line of modern and accessible craft seltzers featuring real yuzu juice, lychee, and maesil plum syrup sourced from Asia. After gaining a cult following and finding its way on various menus in New York, the team was inspired and driven to explore its heritage and continued to find a way to share more meaningful Asian flavors that push the boundary of what can be done with hard seltzers and ready-to-drinks (RTDs).