Building New Products for the “Greater Good” Requires a Shift From Classical Product to Behavioral Product Development
Prepared Foods asked Dave Lundahl, founder of InsightsNow, to create a thought leadership series connecting R&D with consumer insights
Editor’s Note: Although there may be a pandemic-related slowdown, there’s no stopping new product development. To help readers with new product development strategy, Prepared Foods asked Dave Lundahl, founder of InsightsNow, to create a thought leadership series connecting R&D with consumer insights.
Lundahl has held many industry leadership positions, written for various publications, and is sought for speaking engagements on topics that align with his passions. He served as a professor working in food product innovation at Oregon State University before starting InsightsNow in 2003. Dave holds a Master of Science degree in Statistics and a Doctorate in Food Science & Technology.