There’s a growing emphasis on mental and emotional wellbeing as consumers take a more holistic approach to health. That’s why Innova Market Insights identified “Mood: The Next Occasion,” as one of its Top Trends for 2021.
Innova Market Insights’ consumer research indicated that concerns around mental and emotional wellbeing already were growing—but truly came to the fore in the wake of the COVID-19 pandemic. A 2020 survey indicated that 53% of global consumers claimed to have taken action to improve their physical wellbeing. Meanwhile, efforts to boost mental and emotional wellbeing also registered with a significant 44% of those surveyed.