2020 New Product Pacesetters Report Reveals Value of Promoting Excitement, Comfort During a Trying Year
The 26th annual report addresses unprecedented impact from the pandemic on new product strategy
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, announced the release of its 2020 New Product Pacesetters™, the 26th annual report revealing the top new product launches across food and beverage and nonfood sectors.
Despite significant hurdles created by the COVID-19 pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers' carts during unprecedented times and resulting in multiple $100 million launches. More than a quarter of the New Product Pacesetters launched in the fourth quarter of 2019 or January 2020 saw big performances, accounting for 51 of 200 Pacesetter products, with 27 in the food and beverage sector.