As more consumers take a proactive approach to their holistic health, they are increasingly motivated to purchase products that support physical, mental and emotional well-being. They’re also looking for convenient ways to add nourishing offerings into their everyday lives, as well as personalized nutrition options.
According to ADM Outside VoiceSM research, 49% of consumers feel every individual is unique and requires a customized approach to their diet1. Beverages can help consumers meet their individual goals, including sustained energy, improved mood, enhanced cognitive function and support for immune function and gut health—all in a portable package.