Developed "for women, by women," the lightly-infused line is intended as a sessionable beverage with up to 5 mg of THC appealing to cannabis-curious consumers and those looking for a social substitute to alcohol.
Emphasizing the natural tastes and aromas of citrus, berries, herbs and flowers, Gem + Jane blends complex layers of flavors and delivers a light, manageable dose of cannabis. It comes in four sophisticated flavors, as well as an unflavored, pure Simply Seltzer for mixing up mocktails or enjoying on its own.
The Elderflower Pear, Lemon Blueberry Lavender, and Strawberry Hibiscus varieties contain a blend of 4 mg Delta-8 THC and 2 mg CBD, for more mellow moments. The Simply Seltzer and Yuzu Rose Raspberry flavor each contain 4 mg THCV and <2mg THC, intended to compliment an active lifestyle.
Each 12-oz serving contains 20 to 25 calories. The beverages are also sweetened with agave.
"We created this brand for women with a sophisticated palate who are intrigued by lightly-infused cannabis beverages," said Angela Pih, chief marketing officer at CannaCraft. "We selected rare cannabinoids like THCV and Delta 8 THC — commonly known to impart lower levels of psychoactivity than traditional THC — so these delicious botanical-flavored sparkling waters can be enjoyed socially."
Pih built the Gem + Jane team in-house. Cannabis industry veteran Elise McDonough, who authored the cannabis cookbook Bong Appetit and was the first Edibles Editor at High Times, serves as brand manager. Marielle Kane, a wine industry professional educated in culinary arts and food sciences, brings her expertise in beverage formulation development and sensory sciences to the line as R&D manager.
Gem + Jane is the third beverage offering from CannaCraft, a leader in the cannabis beverage segment with Hi-Fi Hops and Keef.
Gem + Jane is available at Sweet Flower dispensary locations throughout greater Los Angeles in single, 12-oz. cans (S.R.P. $6) and 4-packs (S.R.P. $24).