The global pandemic has raised levels of consumer anxiety while accelerating a more proactive and holistic approach to health
Innova Market Insights’ consumer research indicates that one in four people globally has become more concerned about their immune health since before the pandemic. The most significant increase was among Millennials (aged 26 to 35 years) and younger Gen X (aged 36 to 45 years). Higher levels of concern among these relatively young age groups indicate the potential for longer-term consumer interest.
“Alongside these rising concerns,” reports Lu Ann Williams, global insights director at Innova Market Insights, “consumers are taking a more holistic approach, with getting enough sleep, being physically and mentally healthy and eating the right things ranking highly as ways of achieving immune health.”