TreeHouse has unveiled its new logo and name as TreeHouse Biosciences.
The new branding is designed to reflect the company’s role in the Next Frontier Brands’ portfolio as an engine of new product development, innovation and cGMP manufacturing for beverage and hemp-based wellness companies.
TreeHouse Biosciences has contributed breakthrough technology to the industrial hemp industry, such as its patented THC removal that is widely employed today. It also leads the industry in quality achievements with its ingredients as the first approved by the National Animal Supplement Council. The new branding honors its legacy of science and compliance and captures its expanding role in the market.
“Our new branding exemplifies that we are leading the CBD industry into the future,” said Jake Black, Ph.D., chief science officer of Next Frontier Brands. “TreeHouse Biosciences has the global reach, commercial offerings and capabilities, as well as the scientific, regulatory, legal and intellectual property expertise necessary to support global brands.”
Coinciding with the unveiling of its new branding, TreeHouse Biosciences launched an updated corporate website that showcases its scientific research pipeline, compliance programs and ingredient offering. In addition, the company introduced its TreeHouse B-Spec family of broad spectrum CBD ingredients.
Next Frontier Brands acquired TreeHouse Biosciences in December 2020.