Smoothies, shakes, and juices saw continued menu declines throughout the pandemic. It’s been a period when restaurants shifted to only delivery and/or pick-up—and menu activity here partly can be attributed to difficulties in delivering juices, smoothies and/or shakes.
Interestingly, there are some similar attributes to the juices, smoothies and shakes that remained on menus and garnered consumer interest. They were indulgent or particularly healthy and all were difficult to make at home.