Campbell Snacks works through the pandemic to develop, test and launch Snyder’s of Hanover Twisted Pretzel Sticks
Prepared Foods talks bakery flavor trends with George Vindiola, vice president, R&D, Campbell Snacks. The Campbell Snacks unit includes such brands as Goldfish Crackers, Farmhouse, Milano, Cape Cod, Lance, Snack Factory Pretzel Crisps, Snyder's of Hanover, Late July, and Kettle brand chips. From 2016 to 2018, Vindiola served as Senior Director of Operations at Pepperidge Farm. He was promoted in 2018 to Vice President, R&D Operations, Campbell Snacks. In 1996, Vindiola earned a B.S. in Chemical Engineering from Texas A&M University. His 25-year career includes product development roles at both Frito-Lay and PepsiCo.
Prepared Foods: Where you go for snack category inspiration for new product flavors, tastes or textures? In what ways has it been more challenging during the pandemic?