Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.
This is particularly true in the US market, where overall supplement use is traditionally relatively high. And today, in the wake of a COVID-19 pandemic, consumers’ heightened awareness is reaching new levels. In particular, it’s important that botanical ingredients are linked to immune support in addition to other potential positive physical, mental and emotional attributes.