Keef Brands has unveiled purpose-driven beverages with minor cannabinoids designed to offer functional effects, including stimulation, relaxation and sleep.
The product line is now available in Colorado, with introductions into additional states scheduled for later this year.
An expansion of Keef Brands’ low-calorie and low-sugar Life H2O beverage line, the three offerings highlight lesser-known yet promising compounds found in the cannabis plant: THCv (studies have shown this cannabinoid to produce energizing effects, as well as the potential for suppressing one’s appetite); CBG (non-psychoactive with reported antibacterial, antimicrobial, and anti-inflammatory qualities); and CBN (reportedly can be used as a sleep aid).
The new formulations of Keef Life H2O are still infused with the cannabis strains with which the line was originally developed, but now contain these added cannabinoids alongside the THC to enhance their functional purposes. Keef Brands’ new beverages formulated with alternative cannabinoids include:
- Cranberry Lime ENERGIZE + THCv: THCv can now be found as an added cannabinoid in the Life H2O Cranberry Lime. The THCv pairs seamlessly with the original sativa dominant base, providing a daytime beverage that is intended to keep consumers motivated and focused.
- Strawberry Kiwi BALANCE + CBG: The CBG added to the Life H2O Strawberry Kiwi pairs perfectly with the hybrid dominant base.
- Blueberry Lemon SNOOZE + CBN: Keef Brands has added extra CBN to Life H2O Blueberry Lemon. With the same taste and indica dominant base, CBN simply brings it to the next level of relief.
“The new Keef Life H2O products with THCv, CBG and CBN mark the beginning of a new chapter that goes beyond using the traditional THC active ingredient, and work to enhance the functional properties and potential wellness benefits of our products in tandem with our focus on great taste and high bioavailability,” said Keef Brands CEO Travis Tharp. “The possibilities for integrating cannabis into every aspect of our lives, from fitness to rest to concentration and beyond, are nearly limitless. We as an industry and cannabis community are at the nascent stages of utilizing over 300 different active ingredients.”
The new products come on the heels of Keef Brands’ expansion into three new states – Missouri, Ohio and Maine. The company currently operates in eight markets. The brand has also partnered with BevCanna to position Keef Brands’ expansion into Canada later this year.