Kill Cliff has forged a distribution deal with Southern Glazer’s Wine & Spirits.
“Southern Glazer’s Wine & Spirits, the world's pre-eminent distributor of beverage alcohol, is filling the void and leading the industry with national CBD distribution,” says John Timar, CEO of Kill Cliff. “Southern Glazer’s is the perfect distribution partner to work with in pioneering this industry. They provide the capabilities and validation that retail buyers have been looking for in the market.”
The agreement between Southern Glazer’s Wine & Spirits and Kill Cliff is poised to drive retail growth for the Kill Cliff portfolio, headlined by Joe Rogan’s Flaming Joe CBD beverage.
“We’ve realized over 500 percent growth in our CBD line over the last year, eviscerating all analyst expectations for the industry,” says Gene LaPine, VP of sales at Kill Cliff. “We are also pacing well ahead of the 70 percent growth anticipated this year in the CBD beverage segment. Our growth trajectory is truly impressive. The buzz in the industry and at Kill Cliff reminds me of the early days at vitaminwater, but this is even more intense. When you add the power of Southern Glazer’s Wine & Spirits to the Kill Cliff equation, there really is no looking back.”
Kill Cliff CBD products offer customers 25 mg of broad-spectrum hemp-derived CBD in each can. The formulation includes B vitamins, electrolytes and plant extracts and is available in five flavors: Mango Tango, Spicy Pineapple (Flaming Joe), Strawberry Daze, Orange Kush and The Grapest of All Time (The G.O.A.T.).