World Select Cuts Looks to Carve a New Niche with Aussie Select Prepared, Ready-To-Eat Lamb Products
Aussie Select Lamb Pastrami Wins Best Alternative Channel Product at the 2021 Spirit of Innovation Awards
Let’s face it—after two years of product development, you’re not about to be sheepish about promoting a distinctive new product line. Yet when the nation’s COVID-19 pandemic arrived in 2020, it hurt World Select Cuts’ efforts to introduce new lamb items to both the in-store deli and foodservice markets.
World Select Cuts’ Aussie Select Lamb Pastrami earned the “Best New Product-Alternate Channel” honors in Prepared Foods’ annual Spirit of Innovation (SOI) awards. Hear more of World Select Cuts’ story when Prepared Foods hosts its SOI Awards ceremony on Wednesday, July 28 from 11 a.m. to 1 p.m. EDT.