Vertical Wellness has announced plans to launch its fully developed portfolio of CBD beverages at retail this year.
Initial brands will include the Vertical Wellness owned brands Taos and Hemp-Moji, as well as celebrity and athlete-driven wellness and lifestyle brands yet to be announced. Products will include a line of CBD iced teas, CBD sparkling beverages, CBD waters, and functional hemp shots.
Products will also include Vertical Wellness’ patented fast-absorption technology and other proprietary formulations ensuring the highest quality and greatest efficacy for consumers in the wellness space.
Following the recent announcement of Vertical Wellness’ merger with CanaFarma Hemp Products Corp., the launch of these CBD beverages allows the newly combined company to enter the fast-growing cannabis beverage market.
The Vertical Wellness management team, led by CEO J. Smoke Wallin, brings decades of combined experience in building beverage brands in the beer, wine, spirits, RTD and water categories. Vertical’s team has secured national distribution partners, with an overlay of independent wholesalers and brokers to ensure its route-to-market success. The initial launch in late 2021 will focus on six U.S. markets, with national expansion slated for 2022.
“We believe cannabis beverages will be one of the most important form factors for consumers,” Wallin said. “My criteria is the liquid has to taste great and at the same time, the cannabinoids need to be effective. Our team has worked with the world’s best flavor houses and scientists over the past three years developing these beverages to achieve exactly that. I can’t wait to get these to market.”