Yoi beverages are crafted in small batches from organic ingredients including almonds, coconut and pumpkin seeds
Yoi, which means "good" in Japanese, launched in Bay Area independent grocers with its Probiotic Nut & Seedmilks line.
Yoi beverages are crafted in small batches from organic ingredients including almonds, coconut and pumpkin seeds. In creating the company, co-founders Ellie Wells and Tosh Nakagawa were inspired by the ancient art of Japanese fermentation and the concept of ikigai, which means “your reason for being,” the company says.