Great Lakes Gelatin Company Rebrands as Great Lakes Wellness
Collagen industry pioneer unveils new look, while moving away from “anti-aging” mindsets to promote a pro-aging mission
Great Lakes Gelatin Company rebranded as Great Lakes Wellness, a modern health and wellness company with a mission to lead a fresh, positive conversation around healthy aging. The new name embodies the company’s expanded focus on overall wellness and benefit-led products. Great Lakes Wellness’ unique pro-aging stance comes to life through a bold packaging redesign for its robust portfolio of high-quality nutritional products, including popular Quick Dissolve Collagen Peptides, Keto products, and Gelatins, which will begin shipping to retailers nationwide later this year.
In an environment where “anti-aging” has become the norm, Great Lakes Wellness is championing a unique viewpoint on getting older by embracing all the positives that come with it. From a young age, consumers are bombarded with messages about how and why they should fight the aging process. Great Lakes Wellness is turning this narrative on its head by celebrating the journey of healthy aging and all the advantages that come with maturity, while delivering products that support the nutritional needs we have as we age.