A Naturally Sweeter Approach to Reducing Sugar in Food & Beverages
Concern over sugar intake and interest in sugar reduction is driving an increasingly sophisticated approach to sweetening food and beverages
Innova Market Insights’ latest Ingredient Insider report analyzes trends in sugar reduction and the use of sweeteners in food and beverages. The report includes market and consumer research, new product activity and the use of sugar-related claims in food and beverages.
Efforts to reduce sugar levels are well established and ongoing, reflecting the well-documented link to dental caries as well as the widely held view that high sugar consumption is a causative factor for a range of conditions including weight gain, diabetes and hyperactivity in children. Government intervention in this regard has become more widespread globally, including the use of sugar taxes and the regulation of advertising targeting children.