Mizkan America Acquires Barbeque Sauce & Broth Brand Born Simple
The move will expand the company's reach into the natural foods channel
Mizkan America, Inc., (MA) announced that it has acquired the natural and organic barbeque sauce and broth brand Born Simple® for an undisclosed sum.
Focused on evolving consumer trends, especially since the pandemic, MA recognizes that consumers are increasingly health conscious and looking for foods that will help boost immunity. As a result, consumers are reading nutrition/ingredient labels more than ever to ensure that the foods they purchase for themselves and their families are both delicious and nutritious, without ingredients of concern. Born Simple foods are made with simple, clean ingredients just like ingredients in consumers' home pantries.