The three new chef-created plant-based mushroom jerky varieties include BBQ, Teriyaki and Spiced Bacon
Country Archer Provisions recently introduced a plant-based jerky line. Known for its 100% grass-fed beef jerky and meat sticks crafted with real ingredients. Country Archer is expanding its mission to craft real food to craft a better world with three new chef-created plant-based mushroom jerky varieties, BBQ, Teriyaki and Spiced Bacon. Made with 100% King Oyster Mushrooms, real ingredients and flavorful spices, this new line is a clean label snack for both flexitarians and vegetarians.
The total meat snacks category is on fire, growing at a fast pace of +20%, with the small but fast-growing plant-based segment growing at 104% (SPINS, MULO+Natural+Convenience, L24 weeks ending 7/31/21). Country Archer identified an opportunity to bring a clean plant-based jerky option made with recognizable ingredients to market that was not ultra-processed, and free from soy and artificial ingredients.