General Mills Foodservice launches no-proof, no-thaw, European-inspired croissants
General Mills Foodservice, Minneapolis, introduced Pillsbury Freezer-to-Oven Croissants, which make it easy to bake consistently flaky, high-quality croissants in less than 30 minutes.
Pillsbury Freezer-to-Oven Croissants go straight from the freezer to the oven and require no thawing or proofing—allowing operators to bake off fresh croissants with no advance planning. Featuring 48 flaky layers, the European-style croissants are available in butter and chocolate swirl—made with Barry Callebaut semi-sweet chocolate from Belgium. Both varieties feature a rich, buttery flavor, tender texture and flaky crust every time, thanks to a proprietary process backed by rigorous testing from the culinary experts at General Mills.