House of Wise has added a new vertical to its line of vegan CBD products: Strength. 

The new CBD Strength gummy by House of Wise is made with 15 mg of full-spectrum, organically grown CBD to elicit calm, focus and reduced inflammation for fitness; 60 mg of caffeine and B vitamins for added energy and endurance; and 10 mg of beetroot juice, which helps red blood cells carry oxygen through the body more efficiently, ultimately preventing fatigue and supporting sustainable endurance.

Cannabidiol (CBD) is a powerful carrier agent. While most frequently associated with eliciting feelings of calm, as a carrier agent CBD also helps the body maximize the impact of active ingredients — such as caffeine for energy, B vitamins, and beetroot juice for endurance. Strength by House of Wise should be taken 30 minutes before a workout, helping users switch from work mode to workout mode, giving time to own the transition and be in the headspace of movement and strength.

"Fitness has always been a big part of my life. As a former athlete and ACE Certified Personal Trainer, working out has always been a staple part of my routine. That was, until I had three kids and a demanding career to manage,” said Amanda Goetz, founder and CEO of House of Wise. “Making space and being intentional about my time at the gym became much more challenging, so I explored supplements to help me find energy and endurance. With everything I tried, I still lacked focus, found I was too sensitive to the large quantities of caffeine, and was highly skeptical of all the ingredients that I couldn't pronounce.I knew I wanted to develop a preworkout solution to serve high-performing women who just wanted to use movement and fitness to better their bodies and their minds."

House of Wise is on a mission to empower women to achieve better results in all areas of their lives. Included in each package are 10 individually wrapped gummies, perfect for tossing into a gym bag or slipping into a pocket or fitness pouch. 

Strength by House of Wise introduces all new packaging to the House of Wise family of CBD products, offering more flexibility in transporting and sharing individually wrapped gummies, as well as using more sustainable products with the use of post-consumer recycled paper and less waste with more precise and efficient product wrappings.

All of the brand's CBD products are derived from organic, NSF Certified, kosher and halal hemp. House of Wise uses high-quality, full-spectrum hemp grown in-house at manufacturer facilities in Colorado.

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