IRI, NYU Stern Center for Sustainable Business Partner to Expand New Research
Findings highlight the permanence of sustainability-marketed products
The NYU Stern Center for Sustainable Business and IRI® partnered to expand on research from the 2021 Sustainable Market Share Index™, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods (CPG). Highlights from the latest research include:
Growth through the COVID-19 pandemic • In the face of unprecedented CPG growth in 2020 (+11% versus 2019), sustainability-marketed products outperformed conventionally marketed products across 36 categories and grew +0.7 points to 16.8% of purchases.