As we move into fall, the cooler weather typically also brings a desire to seek deeper, more complex, and warm flavors in our beverages and food. And nothing goes quite as well with changing leaves, football and gatherings around the firepit—than bourbon. Whether over the rocks or incorporated into a savory or sweet dish, bourbon is a go-to flavor of fall.
According to the Distilled Spirits Council of the United States, more than 28 million 9-liter cases of bourbon were sold in the US in 2020, generating over $4.3 billion in revenue. Premium bourbon sales rose 46.1% over 2019 and super premium bourbons experienced 121% growth.