Demand for Fresh Food Shows No Signs of Slowing Down
The future of fresh food confronts a strong challenge from frozen and plant-based alternatives that are benefiting from shifting consumer behaviors and purchase patterns
New consumer research from Deloitte uncovered trends in consumer preference for fresh and frozen foods. Here are some key takeaways:
• Consumers are worried the fresh food on store shelves isn't as fresh as it used to be. Sixty percent say the time between buying and spoiling has gotten shorter recently. Meanwhile, 3 in 4 consumers say storing frozen food is convenient.