Establishing global leadership position in natural colors
As part of its 2025 strategy to expand the portfolio of its global Taste & Wellbeing business, Givaudan announced that it has reached an agreement to acquire DDW, The Color House, a US based natural color company. The acquisition will enable Givaudan to become a global leader in natural colors, enhancing its ability to create “Feel Good” Food Experiences through its extensive portfolio of taste and sense solutions.
Headquartered in Louisville, Ky., USA, DDW is a leading privately-held company in the natural color industry, with 12 manufacturing facilities around the world and 315 associates. Founded in 1865, the company has developed a strong market position from its origins in the brewing industry through its market leading capabilities in caramel colors and for the last 20 years having a strong focus on natural colors for the food and beverage industry.